If you’ve ever lowered your rates just to land a brand deal, you’re not alone. Every creator’s been there. But here’s the truth: underpricing yourself doesn’t help you grow, it keeps you stuck. Charging what you’re worth isn’t about being greedy. It’s about building a sustainable business.

Your Instagram bio is way more than just a few lines of text, it’s your first handshake with brands scrolling through hundreds of profiles every day. If it’s unclear, cluttered, or missing key info, you could be losing opportunities without even knowing it.

Getting a brand collaboration isn’t always as simple as having great content or a strong following. Sometimes, brands say no for reasons beyond a creator’s control and understanding these factors can make rejection easier to handle and help creators stay motivated.

Think influencer managers only care about follower counts or aesthetics? Think again. The truth is, what they’re really looking for might surprise you and it could be the key to landing more brand deals.