Strategy Backed by Both Sides of the Industry
We bring a multi-perspective edge, with experience on both sides of the table.
We’ve been in the shoes of creators pitching, and behind the scenes with brands making the decisions. That means our strategy isn’t based on guesswork, it’s built from real-world insight into what actually gets a yes.
That’s why our strategies go deeper than surface-level media kits. We bridge the gap between content and brands, helping creators position themselves like business partners, not just influencers.
This multi-perspective edge is what sets us apart and gives you the confidence to pitch with clarity, intention, and real impact.
Made to help you get more yes.
Most advice out there comes from “gurus” sharing what worked for them, not what works across the board. That’s great for inspiration, but not reliable for growth.
We do it differently.
We combine insider brand-side insight with creator experience to give you proven, strategic frameworks, not just tips, trends, or guesswork. This isn’t about copying someone else’s path. It’s about building your own, with a pitch strategy that speaks the brand’s language and showcases your unique value.
👋 meet the founder
I started on the creator side, collaborating with multiple brands both in Norway and internationally. That firsthand experience taught me what it really takes to stand out, get noticed, and land paid partnerships.
Out of 80 creators pitching for a campaign, I was the only one who landed a paid deal, because of how I pitched. And that was my very first paid brand deal.
Later, I was drawn to explore the brands side. With a 5-year degree in marketing and innovation, and experience as an influencer manager, I’ve been on the brand side too: reviewing pitches, building campaigns, and choosing the right creators to partner with.
Many creators don’t realize that it’s often the little things that make the biggest difference when reaching out to a brand. It’s not just about what you offer, but how you communicate it that matters.
Now I bring both worlds together to help creators pitch with purpose, position themselves as business partners, and get more “yes”!
the truth about our name
Fredag in Norwegian it means ‘Friday’, because we believe pitching can be fun, exciting, and full of possibility.. just like a Friday night.